Finish Rich has a few useful suggestions for finding and evaluating Green Investments. If you are eligible for a 401(k) plan at work, find out if your “investment menu” includes a green fund. If it doesn’t, speak to your plan administrator and express your interest in having an SRI or a green fund added to your choices.
Begin researching a few green funds Many green funds have posted double-digit returns, and some were up over 30 percent in 2007. This does not mean you should invest your entire retirement savings in a green fund. Many of these funds are narrowly focused and volatile. Others are more broadly diversified. So before you invest, do your research carefully and consider green investing as a piece of your overall financial plan and diversification. A great place to start your research is at Morningstar, which evaluates funds, their diversification, and their levels of risk.
Find out how your current investment holdings perform in terms of sustainability by visiting Climate Counts, a nonprofit organization that brings together companies and consumers in the fight against global warming. Climate Counts provides a scorecard for companies in eight sectors based on their commitment to fighting global warming.
Find a financial planner who specializes in socially responsible investing. Go to Social Investments Forum, and click on “individual investors” to find a financial services directory and other tools.