GreenBiz Innovation Forum 2010

Leaders in sustainability are coming together on October 19 and 20, for an event called the GreenBiz Innovation Forum. This forum is designed to help businesses embrace innovation and sustainability as part of their fundamental strategy.

This is the first event for global companies focusing on how to embed innovation into their DNA to achieve both environmental and business goals.

The forum is premised on the understanding that the drive for sustainability is changing the competitive landscape for business. As companies are seeking to harness the opportunities that exist at the intersection of green and innovation, they are rethinking their processes, products, technology, and business models.

The Forum will help businesses understand what sustainable innovation means, including technology, product, service, and business model. It will explore the ways in which Innovation is becoming core to business strategy.

It will review some early movers that are are developing next-gen models, methods, and mind sets for transforming their businesses. It will examine how companies manage innovation, including the internal and external partners needed to suceed.

The forum will also map pathways and illustrate ways of overcoming barriers, as well as using the tools and technologies to accelerate implementation.

Finally the forum will review key success factors for making your company a sustainability innovation leader.

Presented in collaboration with Adaptive Edge, a leader in sustainability future thinking and innovation, the forum features an innovative program, combining world-class discussions, facilitated workshops, hands-on exercises, and small-group consultation to provide you with insights and tools that can be put to work inside any company.

Participants are also encouraged to bring their own green innovation challenges to the forum to share and learn with others.

The forum is intended for a wide range of participants including those involved with brand management, business development, business strategy, creative directors, design engineering, industrial design, marketing leadership, operations leadership, packaging design, product strategy, product design, quality management, research and development, and of course, sustainability leadership.

Companies attending the GreenBiz Innovation Forum include Avery Dennison, Fireman’s Fund Insurance Company, Genentech, Gucci Group, Ingersoll Rand, Intuit, PNC Financial Services Group, Sabre Holdings/Travelocity, Stryker, Target, The Clorox Company, and West Marine.