The global water industry is expected to reach US $1 trillion by 2020, and corporations like Siemens are getting on board to help address the growing water crisis and provide valuable marketing exposure.
Siemens is challenging Facebook users to commit to save 50 million gallons of water annually, through their Personal Water Footprint Calculator on Facebook. Built by leading social media company Friend2Friend, through agency SocialTyze, this simple quiz tells you how much water you consume annually, and asks you to commit to saving water.
Initially released for World Water Day on March 22nd 2010, Siemens had to increase their goal to saving 3 million gallons of water, as their initial goal of 1 million gallons was quickly exceeded. The new goal of the Siemen’s Facebook app is to conserve 50 million gallons of water. The Facebook application also includes detailed water footprint information and water-saving tips.
“It’s great to see Siemens positioned in social media as a brand supporting important causes, such as water conservation. We also hope to communicate through the application and fanpage that Siemens is part of the answer to some of the toughest questions society is facing these days.” said Stefan Heeke, Director Interactive Communications at Siemens Corporation.
As a manufacturer of water treatment technology for communities and industry, Siemens Water Technologies understands the value of water to daily life. By sponsoring this application, they are promoting the importance of water that’s so clear to them in their daily work, but sometimes not so clear to consumers.
“We hope to increase consumer awareness of the work Siemens has done to create more efficient water systems and develop new ways to conserve and recycle water,” commented Bill Scully, Dir. eMarketing of Siemens Water Technologies.
© 2011, Richard Matthews. All rights reserved.
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