Many owners of small enterprises mistakenly dismiss sustainable initiatives as the prerogative of large corporations, not small business.
Green business is no longer a niche market, it is now a major economic driver.
Small businesses do have to be more frugal, however, being more efficient is part of that frugality. Small businesses can develop green products and services and take advantage of the growing low-carbon market.
Increasingly, there are also new financing options like the UK’s Green Investment Bank, a Government-backed fund for green businesses due to launch in 2012.
Although the market for green products and services is growing, many consumers are still concerned about cost. While it may be difficult for a small company to acquire expensive equipment, every company can start with radical efficiency.
The green economy is the opportunity of the century. Green products and services are already estimated to be worth $5.27 trillion worldwide. With this much money at play, small businesses cannot afford to ignore the green market.
© 2011, Richard Matthews. All rights reserved.
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