Earth Day was founded on April 22, 1970, as an environmental teach-in and to raise awareness and appreciation for the Earth’s natural environment. It started in the US but through the Earth Day Network it is now a world wide event that includes the business community.
For businesses, Earth Day is a good time to make the pledge to implement sustainability initiatives. This is the time of year when employees and customers are most likely to be receptive to a green message.
Even for those businesses that cannot afford new capital expenditures, there are many ways of increasing energy efficiency, reducing waste and conserving water that actually save money.
Being green can reduce costs while boosting a company’s image. By engaging eco-friendly policies and practices businesses can be part of a growing movement and be more competitive in the process.
© 2011, Richard Matthews. All rights reserved.
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