In debates on the issue of climate change we are often asked to make a false choice between the environment and the economy. However, an intelligent discussion of climate change cannot be framed as a choice between the environment and the economy.
The rise of sustainable business is making it abundantly clear that we can have it both ways. Businesses are adopting new models that both contribute to the economy while minimizing their environmental footprints.
According to a May 2011 Yale Survey, 56% of Americans now believe that protecting the environment improves economic growth and provides new jobs.
Previous polemics argued that you can either have the economy or the environment. Contemporary wisdom reveals that you can have both.
© 2011, Richard Matthews. All rights reserved.
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