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Home Business

Patagonia Shows the Way with Responsible Business Leadership

by Richard Matthews
November 28, 2011
in Business, Leadership, Uncategorized
0

Patagonia is an outdoor clothing company that is showing real leadership by asking consumers to think twice about whether they really need to buy a new jacket. They offer services to fix the jacket you have rather than buy a new one. They will even help you sell it without charge. If it is really beyond repair, they will recycle it.

Patagonia is a business and like many businesses they exist to make and sell things. But Patagonia only wants to sell things to people that really have a need.

Although the health of their business and the livelihoods of their employees depends on people buying their wares, they realize that there is no business on a dead planet.

© 2011, Richard Matthews. All rights reserved.

responsible, leader, leadership, sustainability, green, corporate, company, business, best, top, leading, action, journey, model, footprint, environment, climate change, global warming,

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Andrew Winston: Top 10 Sustainable Business Stories of 2012
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