Patagonia is an outdoor clothing company that is showing real leadership by asking consumers to think twice about whether they really need to buy a new jacket. They offer services to fix the jacket you have rather than buy a new one. They will even help you sell it without charge. If it is really beyond repair, they will recycle it.
Patagonia is a business and like many businesses they exist to make and sell things. But Patagonia only wants to sell things to people that really have a need.
Although the health of their business and the livelihoods of their employees depends on people buying their wares, they realize that there is no business on a dead planet.
© 2011, Richard Matthews. All rights reserved.
responsible, leader, leadership, sustainability, green, corporate, company, business, best, top, leading, action, journey, model, footprint, environment, climate change, global warming,
Related Articles
10 Reasons Why Patagonia is the World’s Most Responsible Company
Patagonia May be the World’s Most Responsible Company
Video – Yvon Chouinard Founder of Patagonia and 1% for the Planet
The 8 C’s of Sustainability
The 2013 World’s Most Ethical Companies (Ethisphere)
Andrew Winston: Top 10 Sustainable Business Stories of 2012
Harvard Business Review Blog: Top 10 Sustainable Business Stories of 2012
Bschool.com’s “10 Great Companies Who Were Green Before It Was Cool”
