UPS and Live Nation Entertainment have developed a partnership to offset the carbon emissions from ticket shipping and musician travel. This sponsorship alliance is intended to promote UPS’s environmentally friendly logistics solutions to the millions of Live Nation Entertainment music fans across North America as well as recording artists committed to reducing the environmental impact of their concert tours.
The alliance will make UPS the exclusive global package, shipping and logistics provider for Live Nation Entertainment and for certain Live Nation Entertainment tours and venues.
According to Live Nation Entertainment’s Investor website, the Beverly Hills, CA-based company promotes or produces approximately 22,000 annual events, including music concerts, with total attendance exceeding 50 million.
UPS began utilizing hybrid vehicles for local delivery in May 2007 and was awarded a Clean Air Excellence Award from the EPA because of their alternative fuel program.
UPS will provide carbon neutral shipping for music fans across the U.S. Through UPS, Live Nation Entertainment will purchase certified carbon CO2 offsets to mitigate the emissions produced by the transportation of ticket orders for events at Live Nation owned and operated venues and merchandise purchased from the Live Nation Entertainment store.
As part of the environmentally friendly alliance, UPS will be launching an innovative new sustainability program created exclusively for live events.
© 2011, Richard Matthews. All rights reserved.