Ford and Zipcar are collaborating to deploy hundreds of car-sharing vehicles in college campuses. Car sharing is a more environmentally sustainable approach to transportation than ownership. It is an important way of minimizing traffic and emissions.
Through the Students with Drive grant program, Ford will provide $300,000 in grants to be awarded to student organizations and universities.Through the collaboration with Ford, Zipcar is able to offer $10 off the $35 annual membership fee for the first 100,000 new University members to sign up, plus $1 off the Zipcar hourly rate for the first 1 million hours of use on any of the new Ford vehicles at selected colleges and universities.
From October 2011 through April 2012, Ford will reward five student organizations across the country with $5,500 in Zipcar credits to put toward memberships and driving. Each month, 10 runner-up organizations also will be awarded with $1,000 each in Zipcar credits. Monthly winners will be featured in the Zipcar University monthly newsletter and on the “Students with Drive” Facebook tab, as they share updates on their use of Zipcar funds throughout the year.
The Zipcar partnership is yet another example of how Ford is leading the way with innovative green collaborations.
© 2011, Richard Matthews. All rights reserved.
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