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Home Uncategorized

Sustainable New Year’s Resolutions for Consumers

by Richard Matthews
January 11, 2012
in Uncategorized
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The new year is a time when many people will adopt resolutions. This year more people than ever are adopting sustainable resolutions that help to reduce their footprints. Becoming more sustainable consumers does not mean a lower standard of living, just a higher level of intentionality about encouraging more sustainable products, systems and services.

According to recent marketing research, only about 20% of European consumers make choices about their shopping habits based on the sustainability of a product. In North America that number is even lower, so we have all long way to go before consumers are truly sustainable. But increasing levels of consumer activism give us reason to believe that we are on the cusp of a major change in consumer attitudes.

Here are some basic green resolutions for consumers worth adopting in 2012:

Buy products with the smallest environmental footprint

Buy second hand

Buy e-books rather than print

Recycle

Turn off the lights

Switch to LEDs

Do not buy bottled water

Turn down the heat

Use public transit or ride a bike

Stop eating red meat

Reduce waste

Harvest rainwater for landscaping

Plant a garden

Compost

© 2012, Richard Matthews. All rights reserved.

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