Dominique Nils Conseil became president of Aveda in 2000, taking over from Horst Rechelbacher. He has maintained the company mission which was focused on safe and environmentally friendly products. Aveda’s emphasis on planet friendly approach to business has helped make the company one of the world’s leading hair and skin care manufacturers. Even after the company was acquired by Estée Lauder, this mission remains the driving force at Aveda.
© 2012, Richard Matthews. All rights reserved.