The New Sustainability Advantage

The recently released book “The New Sustainability Advantage,” proves that the quantified business case for sustainability is more compelling than ever before. This is a revised version of the 2002 book “The Sustainability Advantage.” The new book makes an even more compelling business case for sustainability strategies than described in its 2002 version.

Based on recent case studies, the book shows that if a typical company were to use best-practice sustainability approaches already being used by real companies, it could improve its profit by at least 51% to 81% within three to five years, while avoiding a potential 16% to 36% erosion of profits if it does nothing. The fully revised business case is organized around seven easy-to-grasp bottom-line benefits that align with current evidence about the most significant sustainability-related contributors to:

increase profit
increase revenue
reduce energy expenses
reduce waste expenses
reduce materials and water expenses
increase employee productivity
reduce hiring and attrition expenses
reduce strategic and operational risks

The new version is a 90% rewrite of the 2002 version. Compared to the first version of The Sustainability Advantage, it has three other enhancements beyond the more compelling business case and the new list of benefits:

It more rigorously estimates 14 risks to profit if a company chooses to opt out of the sustainability imperative.
It calculates the potential bottom-line benefits for both a typical large corporation and a typical small enterprise.
It is formatted in the same concise two-page, text-and-sidebar treatment of each subtopic that is used in two other books written by Bob Willard.

This excellent book is a must read for all business people. Its retail price is CDN/US $19.95, plus applicable taxes and shipping costs. If you would like to know more about the book or how to order it click here.