Tuesday, March 2, 2021
GMO test
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
GMO test
No Result
View All Result
Home Uncategorized

Consumers Skeptical of Environmental Claims

by Richard Matthews
April 12, 2012
in Uncategorized
0

Americans are interested in the facts about a product’s environmental claims but have little faith. They are however swayed by certain eco-labels. These findings have important implications for the marketing of sustainability efforts.

When purchasing an environmental product people are increasingly looking beyond the superficial issues. According to the 2011 Cone Green Gap Trend Tracker, almost half (43 percent) of consumers actively seek out environmental information on the products they buy, but an equal number (44 percent) do not trust companies. Eight in ten Americans do not believe companies are addressing all of their environmental impacts, and only 44 percent trust companies.

Although environmental imagery on packaging would sway only 44 percent of consumers, almost twice that number (81 percent) indicated they are likely to be swayed by an ecolabel such as Energy Star or WaterSense.

People are generally interested in knowing more about a products environmental claims. Some 80 percent of respondents indicated they would choose a product if its packaging featured specific detailed information.

The survey indicates that only slightly more than a third (36 percent) of those surveyed said they thought that products labeled “environmentally friendly” have a positive impact on the environment – rather than just being less damaging than non-green products. This represents a 12 percent decrease from 2010 when 48 percent indicated that products labeled green have a positive impact on the environment.

There is also some negative associations regarding the cost and quality of green products. Some 42 percent of Americans have been discouraged from buying a green product because they believed it cost more than the traditional product, and a third believed the environmentally preferred product would not be of equal quality, the survey says.

Skepticism is a real threat to the bottom line as the research suggests that more than three quarters (77 percent) of the people surveyed indicated would be willing to boycott a company if misled.

Transparency is a good way to gain credibility, but this only makes sense as long as company claims are verifiable. To this end independent third party verification may help to build consumer trust.

© 2012, Richard Matthews. All rights reserved.

Related Posts
US Environmental Attitudes 2007 – 2020
US Consumer Attitudes on Green 2011
Don’t Count on the Young to Save the Planet
The Cycle of Climate Change Acceptance
Consumer Groups Push for a US Vehicle Efficiency Standard
The War Between the Earth’s Carrying Capacity and Rising Demand
Consumer Demand for Green (2009)
Carrotmobs: Adding Incentives to the Consumer Arsenal
Green’s Coming of Age
Green Opportunities in Volatile Times

ShareTweetShare
Previous Post

Don’t Count on the Young to Save the Planet

Next Post

Cry Wolf: An Unethical Oil Story

Related Posts

Unprecedented Wildfires in 2020 are Connected to Climate Change

by Richard Matthews
December 29, 2020
0

The intense wildfires that raged across the Western U.S., South America, and Australia in 2020 are being attributed to climate change. What makes these fires unprecedented is their size and...

American Courts are Defending Democracy and the Environment

by Richard Matthews
December 14, 2020
0

Despite unprecedented challenges, America's legal system has held. In recent weeks the courts have repeatedly defended democracy and in the last four years they have overturned a wide range of environmental...

Boycott Culture and Brand Influence During Trump’s Presidency and Beyond

by Richard Matthews
December 8, 2020
0

Brands wield enormous influence over popular culture and whether they are pursuing core social values or trying to preempt boycotts, brands are finding it harder to ignore social, environmental and political...

Next Post

Cry Wolf: An Unethical Oil Story

Leave a Reply Cancel reply

Follow Us

  • Facebook
  • Twitter
  • Email
  • LinkedIn
  • Reddit
  • SoundCloud

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Supply Chains

Review of Decarbonization Through the Electrification in the Shipping Industry

by Richard Matthews
March 1, 2021
0

All modes of transportation are gradually being converted to electric propulsion and this includes watercraft. Driven by ominous increases in...

Read more

Carbon Emissions – Red States and Blue States (Infographic)

February 25, 2021

America’s Most Popular Purveyor of Climate Disinformation is Dead

February 23, 2021

The International Conference on Fake News, Social Media Manipulation and Misinformation (10 Events)

February 21, 2021

Climate Action: Why We May Finally Do What Needs to be Done

February 20, 2021
  • Business
  • Economy
  • Energy
  • Environment
  • Investing
  • Politics
  • Technology
  • Social Change

© 2021 Copyright The Green Market Oracle.

No Result
View All Result
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • GDP
    • Jobs
    • The Green Economy
  • Energy
    • Fossil Fuels
    • Renewables
    • Solar
    • Wind
  • Environment
    • Emissions
    • Biodiversity
    • Extreme Weather
    • Wildfires
  • Investing
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Technology
    • Buildings
    • Carbon Capture
    • Climate Change
    • Food
    • Transportation
    • Health
    • Renewables
  • Social Change
    • Education
    • Activism
    • Psychology
    • Marches

© 2021 Copyright The Green Market Oracle.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In