Bridgestone Americas Tire Operations (BATO) is sponsoring the massive Earth Day event on the National Mall in Washington, D.C., on April 22. As the centerpiece of Earth Day in the US, the National Mall event will attract Hundreds of thousands of people to the festivities on April 22.
“By setting clear environmental impact goals for the company and its products, Bridgestone is setting an example for the tire industry,” said Kathleen Rogers, president of Earth Day Network.
In honor of Earth Day 2012, BATO will be announcing a unique program aimed at improving the environmental performance of the tire industry. Bridgestone Corporation’s environmental initiatives focus not only on natural resource conservation through operational improvements and product design but also environmental education and research. Bridgestone has established a global goal of 35 percent reduction in CO2 emissions from the company’s total operations – raw material and component procurement, manufacturing and logistics – and also its products’ “after-use.”
The company is also pursuing a challenging goal to improve tire rolling efficiency by 25 percent, resulting in less fuel use and CO2 emissions from driving, while also extending the life of its tires. The program to be announced on Earth Day will compliment the company’s existing activities while taking the company’s commitments to sustainability even further.
“Bridgestone has a long-standing commitment to the environment and to conservation. From award-winning wildlife habitats at our plants to Ecopia, our innovative line of tires that significantly increase fuel economy and reduce carbon emissions, Bridgestone doesn’t just talk about being ‘green,’ we let our actions speak for us,” said Gary Garfield, CEO and President of Bridgestone Americas, Inc. “It’s in that spirit that we’re proud to be a co-presenting sponsor of this year’s Earth Day on the National Mall, and during those festivities to be launching a ground-breaking industry initiative that will set a new standard for environmental stewardship in the tire business.”
© 2012, Richard Matthews. All rights reserved.
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