In business sustainability involves living within certain limits, understanding interconnections (economy, society, and environment) and an equitable distribution of resources and opportunities. Perhaps the best definition for sustainability as it applies to business comes from Paul Hawken.
According to Hawken*, sustainable businesses is defined as follows:
- Replace nationally and internationally produced items with products created
locally and regionally.
- Take responsibility for the effects they have on the natural world.
- Do not require exotic sources of capital in order to develop and grow.
- Engage in production processes that are human, worthy, dignified, and
- Create objects of durability and long-term utility whose ultimate use or
disposition will not be harmful to future generations.
- Change consumers to customers through education.
*The Ecology of Commerce. (New York, New York: Harper Business,
1993), p 144.