As reviewed in a 2012 Accenture study, executives report having difficulty keeping up with demand for sustainable products and services. There are three powerful initiatives that companies can embrace to help meet this demand. They involve design innovation, investing in understanding and reviewing supply chain capabilities. These recommendations from Accenture Sustainability Services are intended to
ensure that companies are better able to keep up with market demand for
sustainable products and services. Here is a more detailed summary of the three recommendations:
early, helping to drive greater resource efficiency in existing
operations and create new sustainable products and services.
Integrate consumers and other stakeholders throughout the innovation
process, using enhanced social media capabilities.
2. Invest in capabilities, including analytics, to improve
understanding of fast changing consumer expectations for sustainable
products and services, and to identify new business models and
profitable market opportunities with innovative demand-side partners.
3. Review operations and supply chain capabilities through sector-
wide value chain collaborations that deliver adapted operating
models, economies of scale and more responsive production and
servicing.
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