According to The Carbon Disclosure Project (CDP), a total of 48 percent of companies polled believe that climate change yielded opportunities for new products and service. However, only 21 percent had set aside a dedicated budget for low-carbon research and development.
IBM, the services provider, is one organization that is driving new revenues through offering solutions in this field. It received 86 points, and a “B” grade, for its own eco-friendly efforts.
“We do it because it makes good business sense,” said Wayne Balta, vice president, corporate environmental affairs and product safety, at IBM. As an example, IBM saved nearly $500m on energy bills from 2000–10.
For 68 percent of interviewees, climate change presented the opportunity to tap new customer behaviors or improve their corporate reputation, up from 58 percent last year.
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© 2012, Richard Matthews. All rights reserved.
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