In today’s economy, convincing people to part with an extra dollar or two on behalf of a worthy cause isn’t as simple as it used to be. With budgets tightening and a renewed focus on value, many consumers want to know “what’s in it for me?” before doling out their money or time. Join MSLGROUP’s Anne Erhard as she discloses the keys to crafting successful cause marketing campaigns in this hour-long session focused on incentivizing consumer engagement.
The webinar will take place on October 24, 2012 from 1:30pm to 2:30pm ET.
The cost is $99 or FREE to Members.
For more information or to register click here.
Educating Consumers about Sustainable Consumption
Profiting From the New Rules of Green Marketing
The Revolutionary New Model of Consumption
The Frugal Green Consumer
Sustainability is the Future of Consumption
The World’s First Global Carrotmob Campaign
The War Between the Earth’s Carrying Capacity and Rising Demand
US Environmental Attitudes 2007 – 2020
Consumers Skeptical of Environmental Claims
Surveys of America’s Greenest Brands
Don’t Count on the Young to Save the Planet
The Power of Social Media and the Importance of Market Segmentation
The Cycle of Climate Change Acceptance
US Consumer Attitudes on Green 2011
Consumer Groups Push for a US Vehicle Efficiency Standard
Consumer Demand for Green (2009)
Carrotmobs: Adding Incentives to the Consumer Arsenal
Green’s Coming of Age
Green Opportunities in Volatile Times
Consumers Continue to Embrace the Burgeoning Green Market
People Remain Loyal to Green Even in an Economic Downturn
Green Consumers Really Can Save the World (Video)