In addition to Newsweek’s rankings of all things green, they have included a new measure which factors consumer perception. Corporate brands are increasingly competing to be perceived as eco-friendly to vie for consumer attention and brand allegiance. This list of winners highlights the brands with high marks for both reputation and practices. Companies that landed on this list were among the top 25 percent in both the Newsweek Green Rankings and the Green Brands survey. Here is Newsweek’s list of the top 15 companies that have done well in terms of both their reputation and their practices:
15. Volkswagen
NEWSWEEK Green Rank (global): 71
NEWSWEEK Green Rank (U.S.): N/A
NEWSWEEK Green Score: 71.0
Reputation Score: 61.2
Average Score: 66.1
14. Home Depot
NEWSWEEK Green Rank (global): 92
NEWSWEEK Green Rank (U.S.): 38
NEWSWEEK Green Score: 68.7
Reputation Score: 63.6
Average Score: 66.15
13. Kimberly-Clark
NEWSWEEK Green Rank (global): 119
NEWSWEEK Green Rank (U.S.): 56
NEWSWEEK Green Score: 66.7
Reputation Score: 65.8
Average Score: 66.25
12. Sony
NEWSWEEK Green Rank (global): 57
NEWSWEEK Green Rank (U.S.): N/A
NEWSWEEK Green Score: 72.5
Reputation Score: 61.7
Average Score: 67.1
11. Cisco Systems
NEWSWEEK Green Rank (global): 59
NEWSWEEK Green Rank (U.S.): 19
NEWSWEEK Green Score: 72.1
Reputation Score: 62.1
Average Score: 67.1
10. Samsung
NEWSWEEK Green Rank (global): 37
NEWSWEEK Green Rank (U.S.): N/A
NEWSWEEK Green Score: 74.6
Reputation Score: 61.2
Average Score: 67.9
9. Walt Disney
NEWSWEEK Green Rank (global): 87
NEWSWEEK Green Rank (U.S.): 35
NEWSWEEK Green Score: 69.0
Reputation Score: 67.1
Average Score: 68.05
8. Staples
NEWSWEEK Green Rank (global): 38
NEWSWEEK Green Rank (U.S.): 10
NEWSWEEK Green Score: 74.4
Reputation Score: 61.8
Average Score: 68.1
7. Office Depot
NEWSWEEK Green Rank (global): N/A
NEWSWEEK Green Rank (U.S.): 9
NEWSWEEK Green Score: 74.4
Reputation Score: 61.9
Average Score: 68.15
6. Johnson & Johnson
NEWSWEEK Green Rank (global): 88
NEWSWEEK Green Rank (U.S.): 36
NEWSWEEK Green Score: 68.9
Reputation Score: 67.5
Average Score: 68.2
5. Google
NEWSWEEK Green Rank (global): 67
NEWSWEEK Green Rank (U.S.): 22
NEWSWEEK Green Score: 71.2
Reputation Score: 66.8
4. Microsoft
NEWSWEEK Green Rank (global): 47
NEWSWEEK Green Rank (U.S.): 12
NEWSWEEK Green Score: 73.5
Reputation Score: 64.9
Average Score: 69.2
3. Intel
NEWSWEEK Green Rank (global): 35
NEWSWEEK Green Rank (U.S.): 7
NEWSWEEK Green Score: 75.2
Reputation Score: 63.4
Average Score: 69.3
2. NVIDIA
NEWSWEEK Green Rank (global): N/A
NEWSWEEK Green Rank (U.S.): 6
NEWSWEEK Green Score: 76.3
Reputation Score: 65.4
Average Score: 70.85
1. IBM
NEWSWEEK Green Rank (global): 4
NEWSWEEK Green Rank (U.S.): 1
NEWSWEEK Green Score: 82.9
Reputation Score: 63.0
Average Score: 72.95
Source: The Daily Beast
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