Despite ongoing economic difficulties around the globe corporate spending on sustainability is expected to increase in 2013. However, we still have a long way to go before sustainability is where it needs to be to reverse our dangerous trajectory towards runaway climate change.
A Verdantix study indicates that corporate spending on sustainability, environmental, and energy programmes is likely to rise between one and nine percent next year. While this is trending in the right direction, it is nowhere near enough to arrest growing levels of greenhouse gas emissions and other environmental impacts.
As reported in a BusinessGreen article, around the world almost half of the 250 senior sustainability executives polled indicated that they expect spending to increase in 2013. An additional 39 percent said they expect sustainability spending to be flat.
In the UK almost two thirds of sustainability executives said that they expect spending to increase next year.
Verdantix chief executive David Metcalfe believes that we will see robust growth in sustainability spending in Britain. “[W]e still expect to see the UK market for energy, environment, and sustainability programmes have a compound annual growth rate of 14 per cent between 2010 and 2015,” Mecalfe said.
However, one glaring concern exposed by the survey is the fact that sustainability executives do not have budgetary control. The survey also revealed that only 20 percent of sustainability executives believe their CEO understands the direct impact sustainability on their business. Another half do not believe that their CEO’s acknowledge sustainability as a top priority.
Some of the areas that can anticipate robust growth are:
- smart grid
- energy systems integration
- distributed generation projects
- sustainable product design
- collaborative or shared consumption models
- corporate reporting initiatives
Areas that are predicted to be slow growing include:
- electric vehicles
- corporate water stewardship programmes
- carbon offset schemes
- onsite renewables
Communications Disconnect Revealed by the Sustainability Leadership Report
Project Management of Corporate Sustainability: Implementation Perspectives (White paper)
Small Businesses Need to Embrace Sustainability Too
10 Sustainability Initiatives for Small Businesses
The Business Community is Moving Forward with Sustainability
CFOs are Embracing Sustainability and Seeing Benefits
The 8 C’s of Sustainability Branding by Marc Stoiber
The Green Economy is the Right Solution for our Troubled Times
Corporate Sustainability is Driving Green the Green Economy
Launching of the New Global Green Economy
The False Choice Between the Economy and the Environment
Data Shows that Sustainability Pays
The Growth of Sustainability as Revealed by 3 MIT Reports
Sustainability Offers a Competitive Advantage & Better ROI
The CDP Identifies Germany as the Global Sustainability Leader
CDP Report Shows a Growing Number of Companies See the Risks Posed by Climate Change
Top Ten Companies in the 2012 Carbon Disclosure Project Report
The Business Case for Sustainability from a Skeptic (Video)
Sustainability Nears a Tipping Point
Investors and Global Sustainability
MIT Survey Shows More Businesses are Embracing Sustainability and Turning a Profit
Top 10 Global Sustainability Leaders (Report)
Global Survey on Sustainability
The Benefits of Sustainability in Business (Video)
How sustainability can Save your Business (Video)
Sustainable Successes and Failures
Cost Benefit Analysis of Sustainable Business
Sustainable Practices are a Strategic Priority for Business
The Overwhelming Logic of Sustainable Business
Sustainability is an Unstoppable Megatrend