Tuesday, January 19, 2021
GMO test
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
GMO test
No Result
View All Result
Home Uncategorized

Greenpeace Toxics Campaigner John Deans Talks Campaign Strategy

by Richard Matthews
December 17, 2012
in Uncategorized
0

In an interview with Brandchannel, Greenpeace Toxics Campaigner John Deans made it abundantly clear that there is a new highly effective approach that is taking businesses to task for their irresponsible practices. These Greenpeace campaigns are putting the extraordinary power of social media to work for the environment.

“We’re not your grandfather’s Greenpeace anymore,” Deans told Brandchannel. “We’re part of a new, building movement with a new set of people who are social media denizens. Brands see it’s not going away and that Greenpeace is communicating directly with their customers.”

Deans remarked about how quickly social media messages can be disseminated, “Social media tools have let Greenpeace latch on to the viral nature of online society – and find where people are in order to spark their interest.”

Greenpeace is writing the proverbial book on how to use digital technologies for issues of environmental and social justice. As explained by Brandchannel, “the organization is now a master class in how social media activism can bridge real world physical protests, with a digital call-to-action and sophisticated, cross-channel campaigns giving people to persuade brands to step up and walk their talk.”

One of the more powerful aspects of Greenpeace’s social media strategy involved they way they co-opt the logos and catch phrases of popular brands.

“Companies and brands are major icons for people, prevalent and ingrained through the media. We use their logos and messaging to show the other side of the coin, ‘here’s the dirty secret’ associated with that branding,” Deans said.

Related Articles
Greenpeace’s Consumer Powered Pressure Campaigns

Why a Dozen Clothing Giants Have Bowed to Greenpeace
Levi’s Bows to Greenpeace Pressure
Greenpeace Succeeds in Forcing Zara to Detox
Greenpeace’s Consumer Powered Pressure Campaign Targets Levi’s (Video)
ZARA Mannequins Revolt! (Video)
Waitrose Bows to Greenpeace Pressure
Greenpeace Turns 40
Lego and Mattel Bow to Greenpeace Pressure and Eliminate Unsustainable Packaging
Nike and H&M Bow to Greenpeace’s Detox Challenge
Social Action Driving Businesses to Adopt Sustainable Practices
Cooperation Between Environmental Organizations and Businesses
Greenpeace and the Revolutionary Power of Social Media Driving Corporate Changes
Social Action Driving Businesses to Adopt Sustainable Practices
Surveys of America’s Greenest Brands Suggest that Redemption
Greenpeace Exposes the Koch Brothers
Greenpeace Campaign is Asking Facebook to Defriend Coal
Greenpeace’s Ranking of Electronic Companies
Greenpeace’s Best Green Electronics
Greenpeace’s G20 Checklist
Video: Greenpeace Spoofs Volkswagen’s Dark Side

ShareTweetShare
Previous Post

Greenpeace’s Consumer Powered Pressure Campaigns

Next Post

Climate Change is Already Killing 400,000 People Annually

Related Posts

Unprecedented Wildfires in 2020 are Connected to Climate Change

by Richard Matthews
December 29, 2020
0

The intense wildfires that raged across the Western U.S., South America, and Australia in 2020 are being attributed to climate change. What makes these fires unprecedented is their size and...

American Courts are Defending Democracy and the Environment

by Richard Matthews
December 14, 2020
0

Despite unprecedented challenges, America's legal system has held. In recent weeks the courts have repeatedly defended democracy and in the last four years they have overturned a wide range of environmental...

Boycott Culture and Brand Influence During Trump’s Presidency and Beyond

by Richard Matthews
December 8, 2020
0

Brands wield enormous influence over popular culture and whether they are pursuing core social values or trying to preempt boycotts, brands are finding it harder to ignore social, environmental and political...

Next Post

Climate Change is Already Killing 400,000 People Annually

Leave a Reply Cancel reply

Follow Us

  • Facebook
  • Twitter
  • Email
  • LinkedIn
  • Reddit
  • SoundCloud

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Business

Corporate America’s Break Up with Trump & the GOP

by Richard Matthews
January 15, 2021
0

Resistance to Donald Trump started shortly after he announced his intention to run for public office, but it was not...

Read more

Climate Change is Fueling Deadly Extreme Weather and Costly Climate Disasters

January 13, 2021
protected areas and new species on the map of the world

Summary of Positive Biodiversity Stories

January 11, 2021
images of extreme weather events

Long Term Warming Trends Tell Us What We Need to Know

January 9, 2021

Trump Leads an Insurrection after He and the GOP are Rejected in a Historic Election

January 7, 2021
  • Business
  • Economy
  • Energy
  • Environment
  • Investing
  • Politics
  • Technology
  • Social Change

© 2021 Copyright The Green Market Oracle.

No Result
View All Result
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • GDP
    • Jobs
    • The Green Economy
  • Energy
    • Fossil Fuels
    • Renewables
    • Solar
    • Wind
  • Environment
    • Emissions
    • Biodiversity
    • Extreme Weather
    • Wildfires
  • Investing
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Technology
    • Buildings
    • Carbon Capture
    • Climate Change
    • Food
    • Transportation
    • Health
    • Renewables
  • Social Change
    • Education
    • Activism
    • Psychology
    • Marches

© 2021 Copyright The Green Market Oracle.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In