See how the 2012 winners of CK Prahalad award are weaving sustainability into their business models and flourishing in the process. Companies like Unilever and Sustainable Apparel Coalition are leading the way and showing that the business case for sustainability is undeniable. As explained in this video sustainability is an imperative for all companies. The questions that must be asked is how can you have a business model that continues to take away from future generations? Any company that does not pay attention to its environmental interface is doing so at its own peril. The companies in this video prove that commitments to sustainability initiatives pay off while the failure to engage sustainability poses a very serious risk.
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