Investors desiring a better world, concerned about ethics and the environment, must incorporate related values in their investing decisions. The reason for this is that when we invest in a company, (or many companies such as in a mutual fund, unit trust, ETF, etc.), we share in the responsibility for the activities of those companies as well as participate in the outcomes of their corporate actions.
So let us invest in companies whose activities we believe are most helpful to us ethically, spiritually, and for life, generally. By applying our ethical and higher values to investing, we not only help create a better life for us all, but potentially enjoy higher profits from our investments as well.
Indeed, the accumulating masses of investment reports and studies suggest that outperformance of portfolio returns is frequently possible by employing such values-based investment strategies.
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