
Verdantix will reveal five sustainability communications strategies used by organisations today, and outline the benefits of adopting sustainability as a key brand attribute and implementing innovative sustainability communications.
In the last two years, a small number of leading firms have started to integrate sustainability within corporate communications, in pursuit of brand benefits. Between these and the ones that still refuse to talk about sustainability sit the bulk of $1 billion plus firms, keeping sustainability communications in a silo and pushing out messages and reports to limited audiences, primarily the ‘green ghetto’.
Panelists will include Samantha Price, Industry Analyst at Verdantix, the presenter will be Abbie Curtis, Industry Analyst at Verdantix.
To register click here.
© 2013, Richard Matthews. All rights reserved.
Related Posts
A New Environmental Movement Breeds Hope for the Future
Crafting a Positive Environmental Narrative
Pessimism is Impeding Environmental Advocacy
Video – Narratives on Carbon Pollution: Are Individuals to Blame for Carbon Pollution?
Video – Making People Care About Climate Change: The Psychology of Risk Perception
How Morality Can Win the War on Climate Change