According to Interbrand’s 2013 Best Global Green Brands, Nissan ranked fifth. The Leaf is the most widely sold electric passenger car of all time. In February, 2013, the company announced that it had produced 50,000 LEAFs. The Leaf boasts a fuel efficiency rating of 115 MPGe and the EPA rated 2013 Leaf’s range at 75 miles on a single charge.
The Nissan Leaf, is by far the volume leader, part of what makes the Leaf so successful is the fact that it is efficient, affordable and it offers better range than most electric vehicles.
Infinity, Nissan’s luxury brand is also getting more efficient with a new hybrid engine. The 2.5-liter, four-cylinder successor to the 3.5-liter V6, reportedly has the same power but with less fuel. The FF Hybrid may debut in the Infiniti JX three-row crossover.
At the New York International Auto Show, Infiniti unveiled its 2014
QX60 Hybrid. The new hybrid is projected to get 26 miles per gallon
fuel economy (combined city/highway driving), which represents a 24 percent increase over
non-hybrid QX60 models.
Nissan also debuted the hybrid version of its redesigned Pathfinder at the same show. This vehicle is powered by a 2.5-liter engine coupled with a lithium-ion battery and a 15-kW electric motor
In addition, Nissan has partnered with Ford and Daimler to develop affordable fuel cell electric vehicles that the automakers hope to have on the road by 2017.
In its 2013 Sustainability Report, Nissan tracks its environmental performance through its CSR Scorecard and provides details about greater corporate transparency.
Citizenship commitment is the company’s vision which is about “Enriching People’s Lives.” by providing “sustainable mobility for all.” Their aim to create “economic value and to actively contribute towards the development of a sustainable society.”
Nissan’s strategic orientation is best summarized by the company’s President and CEO, Carlos Ghosn:
“As one of the world’s leading automakers, Nissan has a responsibility to help build a sustainable society. We take this responsibility seriously. Enriching People’s Lives is not just our corporate vision, it’s an important part of our culture and daily business activities. Whether we’re taking steps to conserve resources, enhance safety and fuel-efficiency or expand our philanthropic investments, we are working to create economic value and making a positive, lasting impact in every market we serve.”
© 2013, Richard Matthews. All rights reserved.
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