Online holiday spending is increasing every year. As reported by Ad Age, in 2014 online buying is expected to rise 16 percent to more than $61 billion according to ComScore. Online shopping is estimated to grow 9 percent per year through 2016.
E-commerce spending on desktop personal computing in the months of November and December is projected to reach $53.2 billion. This represents a 14 percent increase over 2013 and 4 percent more than the November – December totals from last year.
The largest growth is being seen in mobile shopping which is expected to increase 25 percent to reach a total of $7.87 billion. The mobile spend accounts for 13 percent of total holiday e-commerce. ComScore data indicates that mobile spending in the fourth quarter of 2013 had a year-over-year increase of 16 percent.
Retail marketing in support of online shopping is becoming increasingly sophisticated. People start buying even before the the traditional beginning of the holiday shopping period on Black Friday and they continue to purchase all the way through December. Growing numbers of people are clearly embracing e-commerce. Extended online promotions combined with better online marketing translate to more shopping and more sales.