Corporate behemoth Apple is making good on its embrace of sustainability with a new $848 million 3000 acre solar project powered by panels from First Solar. This will triple Apple’s supply of solar energy. This electricity will power its offices in California, along with 52 retail stores and a data center. This is a good deal for Apple as there are no upfront investment costs and they will get electricity cheaper than they would have through the existing grid. However as Apple CEO Tim Cook explained this is about more than just ROI, renewable energy projects are consistent with Apple’s values. As Cook has said repeatedly Apple’s new corporate ethos is about “leaving the world a better world than we found it.” Under Cook Apple is aligning the company with the values of its customers including environmental sustainability.
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