A new guide and toolkit helps organizations to cultivate a sustainability. The GEMI Quick Guide uses best practice and case studies to illustrate how corporations demonstrate and communicate the value of sustainability to achieve key sustainability objectives.
The guide makes use of case studies from GEMI member companies including 3M, Ashland, ConocoPhillips, P&G, Perdue Farms, Phillips66, Smithfield Foods and Union Pacific.
As explained by GEMI’s communications chair, Bob Toy, director of environmental sustainability at Union Pacific, the guide, “discusses how a company can promote, motivate, and accelerate sustainability within an organization by defining business opportunities and risks, establishing tangible objectives for sustainability projects or programs, identifying meaningful and relevant issues, and communicating effectively with stakeholders.”
To access the free guide click here (pdf).