At the 2015 Global Packaging Summit in Barcelona on 26 – 27 January, 2015, Stora Enso Packaging Solutions presented how Millennials are becoming the key target group for retailers and brand owners to win. The Millennials favor sustainable packaging more than older generations, and they are ready to pay for it. The brand owners and retailers that respond to Millennials’ values have a high likelihood of attracting and building loyalty and sales opportunities with this important next generation of consumers; simultaneously they can increase operational efficiency and EBIT margins via smart packaging solutions.
Sustainable packaging is good for the environment and the bottom line. As explored in another Green Market Oracle article, sustainable packaging is growing. It offers added value and a competitive advantage.