Sustainable apparel and eco-friendly fashion is growing. This type of fashion has a much smaller environmental footprint this includes minimizing waste and eliminating the use of harmful chemicals. For years the clothing industry has been dominated by cheap imports from places like China and India, however, burgeoning consumer awareness about social and environmental issues are pushing brands in more responsible directions.
Nike has been pushed by consumers to become a more sustainable company and Patagonia has made a name for itself by being one of the most responsible and sustainable companies in the world. A host of other brands have also boarded the sustainability train. This includes accessible brands like H&M and North Face, to high end designer brands like Gucci, Calvin Klein and Stella McCartney.
The growth of sustainable apparel has even led to new media outlets focusing exclusively on environmentally friendly fashion trends. One such outlet is called Eco Fashion World (www.ecofashionworld.com). This is the world’s essential eco fashion news portal and guide.
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