Sunday, January 24, 2021
GMO test
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
GMO test
No Result
View All Result
Home Uncategorized

Innovate or Die: The Next Big Trend in Sustainability

by Richard Matthews
August 12, 2015
in Uncategorized
0

Innovative approaches to sustainability are rapidly becoming the next frontier of corporate differentiation. Being more innovative is not only essential to improve the bottom line, it is also a pathway to growth.

The combination of rapid technological change and slow economic growth are driving innovation. At the macroeconomic level innovation is essential to profitability and economic growth, at the level of the individual organization, innovation is increasingly a key success factor.

Innovation is an imperative for companies looking to do more with less. It is becoming increasingly clear that we can reduce emissions and tackle climate change. However, innovation is absolutely necessary if we are to expedite emissions reductions. Reducing carbon emissions makes good business sense and innovations that respond to the market demands of the low carbon economy are destined to prosper.

There is a large and growing pool of data that supports the contention that with the help of innovative new technologies sustainability affords good business opportunities. This view was corroborated by an October 2014 analysis from the World Resources Institute (WRI). According to the WRI report titled Seeing Is Believing: Creating a New Climate Economy in the United States, emerging technologies could help the US achieve deeper reductions even faster with targeted policy support.

According to a PricewaterhouseCoopers (PWC) report titled Breakthrough Innovation and Growth, executives are looking to innovation to drive growth. The report surveyed 1757 corporate executives in 25 countries and found that 93 percent of executives are looking to innovation to drive growth.

One of the most interesting findings is that while organizations want innovation they do not know how to get it. A total of 81 percent of respondents indicated that they do not believe their organizations know how to lead innovation.

Companies are not living as long as they used to and innovation is one of the primary ways they can lengthen their life span.

To succeed in today’s marketplace companies need to engage innovation in a methodical fashion. This entails developing well thought out and fully integrated plans for innovation. This goes far beyond generating a good idea and extends into detailed strategies for implementation.

The corporate world is adopting sustainability as a strategic imperative that is being dictated by the market. However, it is no longer enough that businesses simply engage sustainability, they are now faced with increasingly powerful pressures that are driving them to innovate as a matter of survival.

Related
Sustainability Drives Innovation and Generates Returns
Innovations in Sustainability Can Meet the Climate Challenges We Face
Creative Innovation in Sustainability
Sustainability Drives Innovation and Generates Returns
Sustainability is a Catalyst for Innovation
Innovation in the Low Carbon Energy Economy
Innovation is Key for Sustainability According to Tomorrow’s Value Rating
Video: Innovation is the Solution to Climate Change
Video: Sustainability and Innovation

ShareTweetShare
Previous Post

The Challenge of Sustainability: Economic Growth and Emissions Reduction

Next Post

Sanders is the Best Presidential Contender on Climate and the Environment

Related Posts

Unprecedented Wildfires in 2020 are Connected to Climate Change

by Richard Matthews
December 29, 2020
0

The intense wildfires that raged across the Western U.S., South America, and Australia in 2020 are being attributed to climate change. What makes these fires unprecedented is their size and...

American Courts are Defending Democracy and the Environment

by Richard Matthews
December 14, 2020
0

Despite unprecedented challenges, America's legal system has held. In recent weeks the courts have repeatedly defended democracy and in the last four years they have overturned a wide range of environmental...

Boycott Culture and Brand Influence During Trump’s Presidency and Beyond

by Richard Matthews
December 8, 2020
0

Brands wield enormous influence over popular culture and whether they are pursuing core social values or trying to preempt boycotts, brands are finding it harder to ignore social, environmental and political...

Next Post

Sanders is the Best Presidential Contender on Climate and the Environment

Leave a Reply Cancel reply

Follow Us

  • Facebook
  • Twitter
  • Email
  • LinkedIn
  • Reddit
  • SoundCloud

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

American Politics

Biden Gets to Work on Climate Action

by Richard Matthews
January 21, 2021
0

On Wednesday January 20th America started writing a new chapter in the nation's long and storied history.  On day one...

Read more

Taking Stock of Trump’s Dismal Legacy

January 19, 2021

Corporate America’s Break Up with Trump & the GOP

January 15, 2021

Climate Change is Fueling Deadly Extreme Weather and Costly Climate Disasters

January 13, 2021
protected areas and new species on the map of the world

Summary of Positive Biodiversity Stories

January 11, 2021
  • Business
  • Economy
  • Energy
  • Environment
  • Investing
  • Politics
  • Technology
  • Social Change

© 2021 Copyright The Green Market Oracle.

No Result
View All Result
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • GDP
    • Jobs
    • The Green Economy
  • Energy
    • Fossil Fuels
    • Renewables
    • Solar
    • Wind
  • Environment
    • Emissions
    • Biodiversity
    • Extreme Weather
    • Wildfires
  • Investing
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Technology
    • Buildings
    • Carbon Capture
    • Climate Change
    • Food
    • Transportation
    • Health
    • Renewables
  • Social Change
    • Education
    • Activism
    • Psychology
    • Marches

© 2021 Copyright The Green Market Oracle.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In