This webinar will take place on Friday, November 20th, 2015. It will address research on communicating climate change and a followup discussion. This webinar will review the research findings on the most effective language to use when talking about climate change. It will focus on the messages that most effectively motivate Americans and how these messages can be used for greatest success across a broad diversity of American audiences.
Hosted by ecoAmerica this webinar will address the findings in their upcoming research report Let’s Talk Climate: Messages to Motivate Americans. This report delivers the results from research that rigorously tested words, phrases, and narratives that link climate change to mainstream Americans’ values. The findings include personally-relevant messages that give advocates and leaders across the country a powerful tool to propel climate as a priority in town halls, board rooms, hospitals, universities, places of worship, and in Congress. The report offers emotionally resonant messages applicable to everyone, plus thematic messages that tap into American priorities and affiliations.
Change the Conversation
- Market-tested climate change messages designed to engage Americans across political and demographic groups on solutions.
- Valuable for anyone communicating on climate change.
- Includes tips for application, what to avoid, and specific language tailored for people in health, faith, higher education, communities, and business.
Click here to register.
Sustainability as Both Sexy and Spiritual
The Pearl in the Oyster – Leveraging the Climate Crisis for Human and Planetary Health
Why We Need a New Climate Change Narrative
Overcoming Obstacles in the Creation of a New Climate Narratives
Crafting a Positive Environmental Narrative
Pessimism is Impeding Environmental Advocacy
A New Environmental Movement Breeds Hope for the Future
Forging a New Climate Change Narrative: Addressing 5 Psychological Realities
Video – It’s all in our heads: The psychology of sustainability
Video – Making People Care About Climate Change: The Psychology of Risk Perception
Video – Changing the Narrative to Change the World
Guide – Solutions to Sustainable Living: A New Narrative
The Power of Story Telling for Sustainable Businesses
Video – Narratives on Carbon Pollution: Are Individuals to Blame for Carbon Pollution?
Making Environmentalism Everyone’s Concern
Building Support for Action on Climate Change Before We Reach Tipping Points
Why We Need to Reach American Climate Change Deniers
How to Get Through to Climate Deniers
How Morality Can Win the War on Climate Change
A Thanksgiving Infused with Environmental Gratitude
The Ecological Message in the Symbolism of Easter