Sunday, January 24, 2021
GMO test
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
GMO test
No Result
View All Result
Home Uncategorized

What Beef Producers Can Teach us About Communicating Sustainability

by Richard Matthews
January 20, 2018
in Uncategorized
0

When it comes to communicating sustainability we need to employ simple narratives that are clear and compelling. Some of the most unlikely sectors of the economy can teach us a great deal about communicating sustainability. Beef producers have been the target of environmentally concerned people for decades. As a consequence, they have been forced to develop capable communication strategies.

While some may scoff, North America beef producers have adopted a cogent communications strategy. Although it may seem like an oxymoron or even greenwash sustainable beef producers have become proficient at the art of sustainability-focused communications.

An October 16th, 2017 panel discussion at the Global Roundtable for Sustainable Beef (GRSB) Communications Summit in Denver explored the best practices in sustainability communications. Here are some of the critical points that emerged from the gathering.

Factual

Participants at that summit hit the nail on the head when they stated, “we need to communicate clear, compelling and factual messages describing current practices that enhance sustainability and measurable progress toward future sustainability goals.” 

The differing geophysical realities of livestock producers precludes simple prescriptive management recommendations. Thus the group has focused on quantitative efforts that will establish a baseline to help monitor and track progress.

An important part of effective communications is having a message to communicate. Companies, non-government organizations (NGOs) and government agencies all want more scientific data to back up sustainability claims. So developing metrics that measure progress and give you achievements to report is key.

Keep it simple

Messaging consumers require a different approach as they are far less likely to delve deeply into scientific claims. One of the key points that were raised at the summit reviewed the need for both quantitative information alongside straightforward messaging for consumers. “While we need detailed and accurate scientific data to document measures of sustainability, we also need simple, clear and factual messages for dialogue with consumers,” summit participants concluded.

The messaging for consumers entails simple assurances rather than a litany of facts. Consumer confidence benefits from a succinct summary of current sustainable practices and a pithy encapsulation of progress toward future goals.

Tailor Message

“A lot of time the communication for a sustainability story is trying to satisfy a very complex and diverse group of stakeholders, and that’s a hard thing to do,” PR CEO Lou Hoffman. To reach people we need to talk to their experience. Hence we need to tailor our communications to the specific audiences we are trying to reach. This means we need to communicate different messages containing different information depending on who we are addressing.

Shared Value

People need to be engaged and not just educated. Shared values can be a very effective point of entry for communicating sustainability messages.  Shared value is something that Katherine Hayhoe knows a great deal about. She is a Texas Tech scientist who has become a leading voice in climate communications. As explained by Katherine Hayhoe, we can reach people if we are able to, “connect the line between what we care about and climate change.”

Related
What Beef Producers Can Teach us About Communicating Sustainability
Corporations Need to Get Over their Fear of Reporting Failure
The Art of Effective Science-Based Climate Communications
Climate Communication Strategy to Bridge the Political Divide
Emotion is the Key to Communicating Sustainability and Climate Messaging
Sustainability Communications: Internal and External
Climate Change Communication Guide (ecoAmerica & CRED)
Marketing for Sustainability: Green Marketing Gets Real

ShareTweetShare
Previous Post

Fossil Fuels are at the Core of the Climate Crisis

Next Post

Event – Battery Tech Expo

Related Posts

Unprecedented Wildfires in 2020 are Connected to Climate Change

by Richard Matthews
December 29, 2020
0

The intense wildfires that raged across the Western U.S., South America, and Australia in 2020 are being attributed to climate change. What makes these fires unprecedented is their size and...

American Courts are Defending Democracy and the Environment

by Richard Matthews
December 14, 2020
0

Despite unprecedented challenges, America's legal system has held. In recent weeks the courts have repeatedly defended democracy and in the last four years they have overturned a wide range of environmental...

Boycott Culture and Brand Influence During Trump’s Presidency and Beyond

by Richard Matthews
December 8, 2020
0

Brands wield enormous influence over popular culture and whether they are pursuing core social values or trying to preempt boycotts, brands are finding it harder to ignore social, environmental and political...

Next Post

Event - Battery Tech Expo

Leave a Reply Cancel reply

Follow Us

  • Facebook
  • Twitter
  • Email
  • LinkedIn
  • Reddit
  • SoundCloud

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

American Politics

Biden Gets to Work on Climate Action

by Richard Matthews
January 21, 2021
0

On Wednesday January 20th America started writing a new chapter in the nation's long and storied history.  On day one...

Read more

Taking Stock of Trump’s Dismal Legacy

January 19, 2021

Corporate America’s Break Up with Trump & the GOP

January 15, 2021

Climate Change is Fueling Deadly Extreme Weather and Costly Climate Disasters

January 13, 2021
protected areas and new species on the map of the world

Summary of Positive Biodiversity Stories

January 11, 2021
  • Business
  • Economy
  • Energy
  • Environment
  • Investing
  • Politics
  • Technology
  • Social Change

© 2021 Copyright The Green Market Oracle.

No Result
View All Result
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • GDP
    • Jobs
    • The Green Economy
  • Energy
    • Fossil Fuels
    • Renewables
    • Solar
    • Wind
  • Environment
    • Emissions
    • Biodiversity
    • Extreme Weather
    • Wildfires
  • Investing
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Technology
    • Buildings
    • Carbon Capture
    • Climate Change
    • Food
    • Transportation
    • Health
    • Renewables
  • Social Change
    • Education
    • Activism
    • Psychology
    • Marches

© 2021 Copyright The Green Market Oracle.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In