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Home Uncategorized

Event – Engage for Good (EFG)

by Richard Matthews
April 30, 2018
in Uncategorized
0


Engage for Good will take place on May 23 – 24, 2018, in Chicago, Illinois. Formerly the Cause Marketing Forum, Engage for Good (EFG) is back this year to provide valuable information for cause marketers all along the experience spectrum and in varying formats (keynote presentations, breakout sessions, small group discussions, etc.) to cater to people with different learning styles.

Workshops

Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, these pre- and post-conference workshops will allow you to gain insights that will help you advance in 2018 and beyond. Separate fees apply for each of these high-touch, small group sessions.

  • Business Leader Summit
  • Corporate Alliances 101 for Nonprofits
  • Nonprofit Leadership Summit
  • Nonprofit Graduate (303) Course

Featured Speakers

Speakers will address some of the best examples of cause marketing and social impact campaigns that truly move the needle for both company and cause. This year’s faculty is comprised of some of the best and brightest individuals in the industry, willing to openly share their lessons learned with you.

  • Asha Sharma
    Facebook
    Product Lead, Social Good
  • Michael Strautmanis
    The Obama Foundation
    Chief Engagement Officer
  • Laura Swapp
    REI
    Director of Next Gen Marketing
  • Racquel Russell
    Zillow
    VP, Government Relations and Public Affairs
  • Carolyn Miles
    Save the Children
    President & CEO
  • Rob Acker
    Salesforce.org
    CEO
  • Atlanta Mcllwraith
    Timberland
    Senior Manager, Community Engagement and Communication
  • Josue Estrada
    Salesforce.org
    Senior Vice President of Marketing and Industry Solutions
  • Icema Gibbs
    JetBlue
    Director – Corporate Social Responsibility
  • Jeffrey Burrell
    Riot Games
    Head of Corporate Social Responsibility
  • Laura Atwell
    Team Rubicon
    Vice President of Development
  • Rajesh Anandan
    UNICEF Kid Power
    Co-creator UNICEF Kid Power, Co-founder ULTRA Testing
  • Mary Jane Melendez
    General Mills Foundation
    Executive Director
  • Sue Burton
    Bank of America
    Senior Vice President, Enterprise Brand Strategy and Programs
  • Talita Erickson
    Barilla
    General Counsel
  • Scott Beaudoin
    ACTIO
    Group President
  • Jayme Jenkins
    The Body Shop Canada
    VP Marketing & Corporate Responsibility
  • Diana Hovey
    Dine Out for No Kid Hungry
    Senior Vice President
  • Melanie LeGrande
    Major League Baseball
    Vice President of Social Responsibility
  • Kyle Moss
    Qualcomm Wireless Reach
    Program Manager and Global Entrepreneurship Lead
  • Penny Neferis
    JetBlue Airways
    Director of Business Continuity & Emergency Response
  • Khalil Smith
    NeuroLeadership Institute (formerly with Apple)
    Lead, Diversity and Inclusion
  • Jessica Jecmen
    Accenture Foundation
    Executive Director
  • Chris Perry
    CMN Hospitals
    Managing Director, Corportate Partners
  • Melanie Fallon-Houska
    Penguin Random House
    Director, Corporate Giving
  • Kerry Steib
    Spotify
    Director of Social Impact
  • Kristen Fraser
    Aflac
    Manager, Marketing Public Relations
  • Lucy Darragh
    Blue Cross Blue Shield of Massachusetts
    Director of Corporate Citizenship
  • Kyla Turner
    Love’s Travel Stops & Country Stores
    Communications Manager
  • Sue Petersen
    San Francisco Giants
    Executive Director
  • Grace Kim
    Good Worldwide
    Senior Managing Director
  • Anna Momrow
    PayPal
    Head of Consumer Cause Marketing
  • Dave Stangis
    Campbell Soup Company
    Vice President-Corporate Responsibility and Chief Sustainability Officer
  • Mark Feldman
    Cause Consulting
    Principal and Managing Director
  • Sanjay Podder
    Accenture
    Managing Director
  • Maureen Carlson
    Catalist
    Co-Founder/Chief Innovation Officer
  • Patty Gentry
    No Kid Hungry
    Senior Manager of Grassroots Advocacy & Youth Engagement
  • Charlotte Lucich
    Habit Burger Grill
    Director of Marketing
  • Christopher Fuller
    Inspire Brands
    Head of Communications
  • Laura Freveletti
    Allstate Insurance Company
    Senior Program Officer, Allstate Foundation Good Starts Young
  • Alisha Greenberg
    Sports Impact Leadership Certificate (SILC)
    Founder and Co-Director
  • Beth Villatico
    Fidelity Workplace Solutions
    Director, Human Resources
  • Bernadette Grey
    MDR
    Chief Marketing Strategist
  • Brittany Hill
    Catalist
    CEO and Co-Founder
  • David Hessekiel
    Engage for Good
    President
  • Gregg Witt
    Motivate
    EVP, Youth Marketing
  • Kevin McAndrew
    Save the Children
    Senior Director, Social Innovation Partnerships
  • Jake Skoloda
    Millennial Ad Network, LLC
    President and Co-Founding Partner
  • Mollye Rhea
    For Momentum
    Founder and President
  • Shannan Scarselletta
    ImproVision Consulting
    Founder
  • Karen Wu
    Perlman & Perlman, LLP
    Partner
  • Joe Waters
    Selfish Giving
    Founder and Blogger
  • Frank Smith
    Raffa
    Partner
  • Eric Singler
    PRS IN VIVO
    Managing Director
  • Lauren Chasanoff
    Common Impact
    Senior Manager, Marketing
    HP
    Heather Prill
    Home Depot
  • Julie Laird Davis
    Habitat for Humanity International
    Vice President Corporate and Foundation Relations

Click here for the full program.
To register click here.

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