Engage for Good will take place on May 23 – 24, 2018, in Chicago, Illinois. Formerly the Cause Marketing Forum, Engage for Good (EFG) is back this year to provide valuable information for cause marketers all along the experience spectrum and in varying formats (keynote presentations, breakout sessions, small group discussions, etc.) to cater to people with different learning styles.
Workshops
Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, these pre- and post-conference workshops will allow you to gain insights that will help you advance in 2018 and beyond. Separate fees apply for each of these high-touch, small group sessions.
- Business Leader Summit
- Corporate Alliances 101 for Nonprofits
- Nonprofit Leadership Summit
- Nonprofit Graduate (303) Course
Featured Speakers
Speakers will address some of the best examples of cause marketing and social impact campaigns that truly move the needle for both company and cause. This year’s faculty is comprised of some of the best and brightest individuals in the industry, willing to openly share their lessons learned with you.
- Asha Sharma
Facebook
Product Lead, Social Good - Michael Strautmanis
The Obama Foundation
Chief Engagement Officer - Laura Swapp
REI
Director of Next Gen Marketing - Racquel Russell
Zillow
VP, Government Relations and Public Affairs - Carolyn Miles
Save the Children
President & CEO - Rob Acker
Salesforce.org
CEO - Atlanta Mcllwraith
Timberland
Senior Manager, Community Engagement and Communication - Josue Estrada
Salesforce.org
Senior Vice President of Marketing and Industry Solutions - Icema Gibbs
JetBlue
Director – Corporate Social Responsibility - Jeffrey Burrell
Riot Games
Head of Corporate Social Responsibility - Laura Atwell
Team Rubicon
Vice President of Development - Rajesh Anandan
UNICEF Kid Power
Co-creator UNICEF Kid Power, Co-founder ULTRA Testing - Mary Jane Melendez
General Mills Foundation
Executive Director - Sue Burton
Bank of America
Senior Vice President, Enterprise Brand Strategy and Programs - Talita Erickson
Barilla
General Counsel - Scott Beaudoin
ACTIO
Group President - Jayme Jenkins
The Body Shop Canada
VP Marketing & Corporate Responsibility - Diana Hovey
Dine Out for No Kid Hungry
Senior Vice President - Melanie LeGrande
Major League Baseball
Vice President of Social Responsibility - Kyle Moss
Qualcomm Wireless Reach
Program Manager and Global Entrepreneurship Lead - Penny Neferis
JetBlue Airways
Director of Business Continuity & Emergency Response - Khalil Smith
NeuroLeadership Institute (formerly with Apple)
Lead, Diversity and Inclusion - Jessica Jecmen
Accenture Foundation
Executive Director - Chris Perry
CMN Hospitals
Managing Director, Corportate Partners - Melanie Fallon-Houska
Penguin Random House
Director, Corporate Giving - Kerry Steib
Spotify
Director of Social Impact - Kristen Fraser
Aflac
Manager, Marketing Public Relations - Lucy Darragh
Blue Cross Blue Shield of Massachusetts
Director of Corporate Citizenship - Kyla Turner
Love’s Travel Stops & Country Stores
Communications Manager - Sue Petersen
San Francisco Giants
Executive Director - Grace Kim
Good Worldwide
Senior Managing Director - Anna Momrow
PayPal
Head of Consumer Cause Marketing - Dave Stangis
Campbell Soup Company
Vice President-Corporate Responsibility and Chief Sustainability Officer - Mark Feldman
Cause Consulting
Principal and Managing Director - Sanjay Podder
Accenture
Managing Director - Maureen Carlson
Catalist
Co-Founder/Chief Innovation Officer - Patty Gentry
No Kid Hungry
Senior Manager of Grassroots Advocacy & Youth Engagement - Charlotte Lucich
Habit Burger Grill
Director of Marketing - Christopher Fuller
Inspire Brands
Head of Communications - Laura Freveletti
Allstate Insurance Company
Senior Program Officer, Allstate Foundation Good Starts Young - Alisha Greenberg
Sports Impact Leadership Certificate (SILC)
Founder and Co-Director - Beth Villatico
Fidelity Workplace Solutions
Director, Human Resources - Bernadette Grey
MDR
Chief Marketing Strategist - Brittany Hill
Catalist
CEO and Co-Founder - David Hessekiel
Engage for Good
President - Gregg Witt
Motivate
EVP, Youth Marketing - Kevin McAndrew
Save the Children
Senior Director, Social Innovation Partnerships - Jake Skoloda
Millennial Ad Network, LLC
President and Co-Founding Partner - Mollye Rhea
For Momentum
Founder and President - Shannan Scarselletta
ImproVision Consulting
Founder - Karen Wu
Perlman & Perlman, LLP
Partner - Joe Waters
Selfish Giving
Founder and Blogger - Frank Smith
Raffa
Partner - Eric Singler
PRS IN VIVO
Managing Director - Lauren Chasanoff
Common Impact
Senior Manager, Marketing
HP
Heather Prill
Home Depot - Julie Laird Davis
Habitat for Humanity International
Vice President Corporate and Foundation Relations
