Thursday, January 28, 2021
GMO test
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Investing
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • Jobs
    • The Green Economy
    • GDP
  • Energy
    • Solar
    • Wind
    • Fossil Fuels
    • Renewables
  • Environment
    • Emissions
    • Wildfires
    • Biodiversity
    • Extreme Weather
  • Technology
    • Food
    • Health
    • Buildings
    • Renewables
    • Carbon Capture
    • Transportation
    • Climate Change
  • Social Change
    • Activism
    • Education
    • Psychology
No Result
View All Result
GMO test
No Result
View All Result
Home Uncategorized

Standing Up to Trump is Synonymous with Protecting your Brand

by Richard Matthews
November 21, 2018
in Uncategorized
0

The times are changing and resisting this presidency may be a smarter play than trying to play it safe by staying under the radar. There was a time when openly contradicting the president of the United States was unthinkable. However, in the context of Donald Trump, failing to do so may represent a serious risk. Consumers want companies to take an ethical stand and they will reward companies with loyalty for being responsible corporate citizens. They will also punish companies for failing to do so. Many CEOs have come to the realization that it is safer to speak out than it is to be quietly complicit with the Trump administration. This is why they are openly refuting this president in ever growing numbers.  This includes some of the CEOs of leading corporate organizations.

In most instances it is not merely a matter of conscience it is a strategic calculation based on their long term best interest. For consumer facing brands there really is little choice.

Despite his repeated claims to the contrary, Trump has demonstrated that he is both bad at business and bad for business.Shortly after coming to power Trump was forced to disband his business councils as the high profile team of leaders abandoned him in droves.  This president has shown himself to be on the wrong side of a number of issues ranging from respect for diversity to climate change.

Shortly after Trump took power corporate leaders began refuting Trump and  advocating for sustainability. Over time this has increased as the heads of business call out Trump for his wrong-minded disregard for sustainability.  Companies are resisting Trump and rejecting his false narrative that regulations are bad for business.

There are benefits associated with climate action that make sustainability an unparalleled opportunity. While businesses are engaging in climate action Trump and his Republican minions refuse to factor the costs of climate change.

Even Trump’s tax scam is a massive gift to corporations that has ballooned the deficit without the promised economic benefits. His trade wars and resulting tariffs have hurt businesses across the country.

Leaders have a choice they can embrace growing anti-Trump sentiments or they can remain quiet and hope to ride out the storm of this dysfunctional presidency.  They problem is that while the Trump presidency will end within the next couple of years failing to stand up to his malfeasance could stick to a company for a very long time.

In the same way that media organizations closed ranks when attempts were made to curtail press freedoms, corporations, particularly sustainability focused companies need to organize and stand together in the face of this president’s crooked agenda.

We have seen waves of corporate goodness that bodes well for the future.  This is a Spartacus moment.  As intimated by the 2018 midterm elections a time is coming when it will not be possible to remain on the sidelines. For some it may already be too late.

ShareTweetShare
Previous Post

Democrats Preparing to Fight for Voter Rights

Next Post

Thanksgiving Under Trump and the Awakening of Corporate America

Related Posts

Unprecedented Wildfires in 2020 are Connected to Climate Change

by Richard Matthews
December 29, 2020
0

The intense wildfires that raged across the Western U.S., South America, and Australia in 2020 are being attributed to climate change. What makes these fires unprecedented is their size and...

American Courts are Defending Democracy and the Environment

by Richard Matthews
December 14, 2020
0

Despite unprecedented challenges, America's legal system has held. In recent weeks the courts have repeatedly defended democracy and in the last four years they have overturned a wide range of environmental...

Boycott Culture and Brand Influence During Trump’s Presidency and Beyond

by Richard Matthews
December 8, 2020
0

Brands wield enormous influence over popular culture and whether they are pursuing core social values or trying to preempt boycotts, brands are finding it harder to ignore social, environmental and political...

Next Post

Thanksgiving Under Trump and the Awakening of Corporate America

Leave a Reply Cancel reply

Follow Us

  • Facebook
  • Twitter
  • Email
  • LinkedIn
  • Reddit
  • SoundCloud

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Fossil Fuels

Banks are Backing Away from Fossil Fuels and Embracing Sustainability

by Richard Matthews
January 27, 2021
0

Major banks have been slow to act but it appears as thought they are moving away from dirty energy. Big...

Read more

Economics Fuel Renewable Energy Growth

January 25, 2021

Biden Gets to Work on Climate Action

January 21, 2021

Taking Stock of Trump’s Dismal Legacy

January 19, 2021

Corporate America’s Break Up with Trump & the GOP

January 15, 2021
  • Business
  • Economy
  • Energy
  • Environment
  • Investing
  • Politics
  • Technology
  • Social Change

© 2021 Copyright The Green Market Oracle.

No Result
View All Result
  • Business
    • Corporate Culture
    • Leadership
    • Marketing
    • Supply Chains
  • Economy
    • GDP
    • Jobs
    • The Green Economy
  • Energy
    • Fossil Fuels
    • Renewables
    • Solar
    • Wind
  • Environment
    • Emissions
    • Biodiversity
    • Extreme Weather
    • Wildfires
  • Investing
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Technology
    • Buildings
    • Carbon Capture
    • Climate Change
    • Food
    • Transportation
    • Health
    • Renewables
  • Social Change
    • Education
    • Activism
    • Psychology
    • Marches

© 2021 Copyright The Green Market Oracle.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In