Business and Economics

Sustainable Business Methods, Strategy, Management and Reporting

There are at least four critical areas for businesses seeking to enhance their sustainability, including, methods, strategy, management, and reporting.To address the specialized requirements of sustainability, companies are employing new business methods. Specifically, companies are using habitual practices and systematic processes to achieve accuracy and efficiency, often in an ordered sequence of fixed steps. Sustainable methods include business-case analysis, trend spotting, scenario planning and risk modeling.Sustainable strategy involves planning to reduce a company's footprint. This implies using resources efficiently and effectively. By using analytical data, businesses can position themselves to develop distinctive sustainability strategies. Many aspects of strategy development will...

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Mobile Electronics are Driving Demand for Lithium

The phenomenal growth of mobile electronics is fueling demand for lithium. Cell phones and laptop computers are some of the most sought after products in the world and they are both powered by lithium-ion batteries.Lithium is powering the wireless world and wireless communications are driving the enormous demand for Lithium. Lithium is a crucial component of the $65.7 billion cell phone industry. Last year one billion cell phones were sold around the world each one powered by lithium.Wireless communications include popular international mega-brands like iPhone, Android and BlackBerry. These are products with huge, ever-increasing demand, last year there were 50...

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Earth Day 2010: The Business of Green

The first Earth Day was in 1970, it was a grass roots movement by people seeking to protect our environment. Now many leading environmental advocacy organizations accept sponsorships from corporations and these partnerships are helping to change social behavior.On Earth Day, businesses large and small play varying roles supporting the transition to more sustainable commerce.Many companies are using Earth Day day as a premier marketing platform for selling a variety of goods and services. Businesses are using Earth day as an opportunity to inform their customers about their environmentally friendly initiatives but the business community is also increasingly leading the...

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Climate Counts: Businesses Combating Climate Change

Climate Counts is a non-profit group that was launched over three years ago to help business leaders combat the climate crisis. Despite an abundance of irresponsible enterprises, some businesses are distinguishing themselves through laudable efforts to engage the serious problem of climate change.Climate Counts brings consumers and companies together in the fight against global climate change. The Climate Counts Company has developed a scorecard with criteria chosen for their effectiveness at solving the global climate crisis. Since 2007, Climate Counts researchers have used these criteria to rate the climate actions of nearly 150 companies, representing approximately 3,000 brands, in 16...

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Koch Industries’ Environmental Crimes

The Koch companies have a notorious environmental record. According to Greenpeace, in the last 15 years they have amassed an impressive rap sheet that includes everything from environmental violations to negligence causing death.In 2009, the US Justice Department and the EPA announced that Koch Industries' Invista subsidiary would pay a $1.7 million penalty and spend $500 million to fix environmental violations at facilities in seven states.In May 2001, Koch Industries paid $25 million to settle with the US Government for the company’s long-standing practice of illegally removing oil from federal and Indian lands.In late 2000, the company was charged with...

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The Overwhelming Logic of Sustainable Business

Steady consumer demand and the rapid growth of green industries, makes sustainable business very appealing. Sustainable strategies and best practice are an increasingly important part of basic business planning.Those businesses that showed leadership in the early years are reaping the benefits. The companies that broke into the green market first are now leading the Dow Jones Sustainability Index.Today green is not just about adding cache, it is increasingly a matter of survival. Using less energy per unit of output, reducing waste, and using less water are all part of efficiency efforts that decrease costs and contribute to the bottom line....

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Social Action Driving Businesses to Adopt Sustainable Practices

Some businesses have seen the wisdom of going green ahead of public pressure, others are being cajoled out of their complacency by an increasingly concerned public. The following account is a cautionary tale for businesses that ignore responsible practices. Greenpeace is one of the prominent groups that uses sustainability scorecards to assesses businesses. In one of these scorecards Greenpeace singled out seafood supermarket chain Trader Joe's. For months Greenpeace publicly pressured Trader Joe's to adopt sustainable seafood purchasing policies. Trader Joe's was subject to an online campaign including Greenpeace’s mock website. Pressure also took the form of phone calls, in-store...

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Consumers Continue to Embrace the Burgeoning Green Market

The market for environmentally-friendly products has never been better and the demand has never been stronger. According to Mintel International,“the green marketplace is one of the fastest growing, most dynamic sectors of the US economy."The market is huge and getting bigger. In 2007 there were already 36 million Americans spending more than a quarter trillion dollars per year on green products and services. The Chicago Tribune reported that 36 million consumers, or 12 percent of the US population, "happily" embraced the green market in 2007. That same year, the green market was estimated at 230 billion,The number of Americans who...

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Pepsi Refresh Project’s Cause Marketing Videos

Pepsi is using cause marketing to improve their brand awareness in a declining market. Consumers are moving away from sugary, carbonated beverages to a diverse array of healthier alternatives. Pepsi and Coke have been vying for the $60 billion soft drink market for decades. Although Coke and Pepsi own major stakes in non-cola beverages, slowing sales, especially in North America, have forced both companies to seek new ways to generate profits and advertise their brands. Through its Refresh campaign, Pepsi has established itself as a leading presence in cause marketing in 2010. Pepsi has created videos with high production values....

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Green Bubble?

A bubble is defined as "the phenomenon of rising share prices amid a mood of general euphoria, leading to a 'bursting' and a reversal of the prices and the mood." According to the Conservative publication The New Republic, the Green bubble has already burst. In an article subtitled "why environmentalism keeps imploding" they appear to blame educated liberals, Fortune 500 companies, and even arch conservative Newt Gingrich for having the audacity to demand action on global warming. By way of supporting their claim, they cite a Pew Research Center poll which found that between January 2008 and January 2009, the...

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