The Green Market Oracle

Pepsi is using cause marketing to improve their brand awareness in a declining market. Consumers are moving away from sugary, carbonated beverages to a diverse array of healthier alternatives. Pepsi and Coke have been vying for the $60 billion soft drink market for decades. Although Coke and Pepsi own major...

The energy efficiency industry is undergoing unprecedented growth. This boom is driven by the increased participation of state and federal authorities, and movement toward a smarter grid. According to two new reports by Colorado-based Pike Research, the smart grid and deep retrofits for the home market are the next big...

Tea Party supporters deny the existence of climate change and oppose any attempt to regulate emissions. Despite their distrust of science and resistance to civil debate, the Tea Party's crusade is gaining momentum. Republican organizers are hoping to channel Tea Party anger into electing a conservative Congress in 2010 and...

Energy efficiency represents the most expedient approach to reducing energy consumption and C02 emissions. According to the International Energy Agency (IEA), one dollar invested in more efficient electrical equipment avoids more than 2 dollars in investment in electricity supply.Manufacturers of LEDs (light emitting diodes) are producing lighting that is environmentally...

The Smart Thermostat: The EnergyHub Dashboard communicates wirelessly with your furnace and your appliances and monitors energy consumption and costs. It can also turn appliances on and off and raise or lower the temperature in your house. The EnergyHub device provides detailed spreadsheets for programming energy usage, and offers features...